Weekly Website Fail: Move to Idaho!

movetoidaho

Come To Idaho, We’ve got a Lot to offer!

Step right up folks! It’s Severe weather here in Post Falls, 28 Degrees with a heavy snow shower! That’s right! We also are chock full of Child Molesters and Criminals! Come to Idaho!

Evaluating Online Real Estate

I love real estate agent websites. They can sell a multi-million dollar home, and see the value in any property, but they don’t spend 2 minutes looking at their own online real estate.  We have to give credit to this agent, who was trying to educate her potential clients… but her presentation has gone AWRY. She needs to seperate her home searching from items that may have a negative connotation and why the weather Widget?? I seriously do not understand why every real estate site has one…They’re NOT HELPFUL, and in this case they actually make the area less attractive.

The Internet Makes Bad Ideas Reality

badideaThe Internet…where bad ideas come to life…

I was using Stumble Upon today and came upon a site offering to allow you to “swap” any of your files for someone elses random files virus. Then I came upon a site allowing you to send a real letter to your friend…in exchange for spam/advertisement

The Internet: Making Bad Ideas A Reality

This made me think of the endless oportunities that the internet allows us to publish our unique bad ideas and subject the world to our poor decision making abilities.

Am I being too judgemental? I mean there are some awesome 2.0 websites out there that are super useful… Is this the price we have to pay?

connected: Life as the Internet

I can’t tell you why it took as long for weblogs to happen as it did, except to say it had absolutely nothing to do with technology. We had every bit of technology we needed to do weblogs the day Mosaic launched the first forms-capable browser. Every single piece of it was right there. Instead, we got Geocities. Why did we get Geocities and not weblogs? We didn’t know what we were doing.

One was a bad idea, the other turns out to be a really good idea. It took a long time to figure out that people talking to one another, instead of simply uploading badly-scanned photos of their cats, would be a useful pattern. That useful pattern has churned out entire online communities of interconnected people interacting on 2.0 websites every day. The numbers are STUNNING, with Google reporting in it’s Social Media Webinar, “86 million users on social networks” with 78% over the age of 18 and the number is expected to grow to 115 Million in the next 2 years.

The evolution of 2.0 software, as talked about by Clay Shirky, has lead to a new type of communication, and as you can read from his keynotes “”A Group Is Its Own Worst Enemy” it poses a big challenge for website owners and designers, bloggers, as well as a more and more “Connected” society.

You cannot completely separate technical and social issues.

Our whole society is becoming more and more plugged in, as noted in this years “future of the internet III” survey from Pew.

The divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected, and the results will be mixed in their impact on basic social relations.

It’s up to us to determine what kind of actions we will choose to make. We’ve all been to a blog post where a flame war has sprouted, or just random insults fly… The question about our future is will it be the case of  “Normal Person + Anonymity + Audience = Total Fudgewad” as Viginia Nussey of Bruce Clay noted in her article “Let’s make intolerance intolerable“, or will we take her advice and “be a smarter, wiser, bigger person”….

One of the lessons that Clay Shirky teaches us is that owners of 2.0 sites actually can design platforms that encourgage good behavior, by adding member recognition, kharma, and a profile system. However, a site owner can’t just step back…your online community has to be engaged. So as a blogger, site owner, or moderator, you need to remain engaged in your community to keep it viable.

As users, we need to see ourselves as members of our online communities and work together to encourage a positive experience.  Desphinn bad comments, thumb down knee jerk flame comments and take the time to read your comments before you post them.

IM Convo: Will there ALWAYS be a place for SEO

I was communicating with a co-worker today, over instant messenger and we got into an interesting conversation about the future of SEO. I thought I’d share it with you and get your feedback as well.

Coworker:
Do you think there will ALWAYS be a place for SEO?

Jeremy Rivera:
I only see SEO becoming a more general field

Coworker:
One day we are all going to wake up, conduct a search on Google and find:

  1. PPC Listings
  2. Two video listings
  3. Two – four static images
  4. Local listings + map
  5. News Results
  6. Book Results
  7. Blog Results
  8. Organic Results

Jeremy Rivera:
most businesses are going to continue looking for additional revenue streams.

Coworker:
So SEO will become a side dish to the main course; whatever that happens to be.

Jeremy Rivera:
Having an even more diversified set of items on the results page only increases the need for an expert who can guide a business to what is and isn’t successful. Just because it’s pictures/video/local doesn’t mean it’s not SEO.

Coworker:

Yes I agree BUT that isn’t SEO per se.

Jeremy Rivera:
You’re narrowing SEO to be JUST organic rankings. I don’t agree with that definition of SEO: Search Engine Optimization covers all aspects of results appearing on the Search engine’s site.

Coworker:
I know I am narrowing it down. I am doing so because now an SEO needs to have graphic design skills or image editing skills, video taking / editing skills and so on. An SEO will need to be an all in one and at that time would that really mean I’m an SEOer?

Jeremy Rivera:
It could just mean a categorization/specialization Content Seo, Video Seo, Image SEO

Coworker:
Nice take on the topic. Would prove interesting.

Jeremy Rivera:
I think that SEO will continue to expand requiring broader skill sets in order to be termed competitive and an expert. At the same time, he who is adept at all things, is a master at none. I think we’ll see a concurrent dissection into niche development at the same time as you see a diversification of skill sets.

What are your thoughts on the evolution of SEO?

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