Google Webmaster Chat – Google opens up

Thoughts on the strength of DMOZ? If you can get a DMOZ link it’s helpful, but there’s no special “DMOZ boost” or anything like that. – Matt Cutts

Google’s Webmaster chat is a blitz of information from Google. The web ex interface is displaying different demonstrations, while the Question and Answer section is wit with several hundred rapid fire questions that are answered by a variety of Googlers. You should keep your eyes and ears out for the next one as there are OODLES of information given out in the course of an hour.

I think a very helpful presentation came from Jonathan Simon a Googler from Webmaster Chat: He was talking about different items that can cause you to drop in rankings

  • Duplicate content: rule of thumb – 1 url and only 1 url for each page
  • syndication without credits back to you
  • Having your site scraped and your content showing on spam sites
  • Server issues can impact site, if the server is down when Google bot rolls round, you can have trouble
  • Major configuration changes
  • Competition Improved their site or linking
  • Change in search trends
  • Any changes that violate guidelines by you or your marketers

He was of course kind enough to recommend some courses of action to take when your rankings dip.

  1. File a Reconsideration
  2. Post to Webmaster help Chat
  3. Add fresh unique content
  4. Develop Tools, mashups, gadgets, subscribed links
  5. Make sure your site is Geo- targeted * Go to your webmaster tools, then go to the tools section. Then add your business to Local business center

Again, if you can get into the next webmaster chat- it is really worth your time!

Content Writing Advice Article #1

Back to basics:

It’s been a while since I went back to the fundamentals on my blog and talked about certain principles of content writing that I find to be fundamental advice for every site builder to follow.

Be Centered:

Kung Fu is about finding your center…I just have very large center- Sammo Hung

Like kung fu, your website is something that should be built over time, with patience and dedication. Find that central theme to keep your site tied together and keep practicing the fundamentals. Use your header tags properly, create proper meta titles and descriptions, and actually use your keywords correctly in context on the page.

Content Writing Advice: How Unique Do I Need to be?

“The secret of good writing is to say an old thing in a new way or to say a new thing in an old way.”
- Richard Harding Davis

When you are generating the content for a specific page, or in general for your website, you are always going to need to have good references. The most difficult approach to writing a whole new page is by starting with a completely blank page. This forces you to pull all of your creative ideas from your mental archive of information. For some people this comes easily, but for most it is very difficult to start from scratch.

Find Inspiration

Writing is a process, and well designed content is meant to be informed and informative. It is difficult to know something about a subject you haven’t studied. My first recommendation is to look at the subject matter of your page and look for existing information to digest. This could be in a traditional sense, with a trip to the local library( I know, it might be painful to actually go out into the sunlight!), or you can do a quick search to find online resources.

Using Vs Exploiting Resources

I recently read a black hat guide to content writing which talked about “manually scraping” content from other sites by replacing a few letters or words here and there in the content. While it is a great idea to find resources I personally feel that you should respect the integrity of the original work. I would hate it if someone jacked my content and just changed three or four words around. I would encourage you to visit several resource pages, print them out or book mark them, and then come up with your own unique direction, theme and development. Use the original pages as a knowledge base of facts and come up with your own exciting copy. The truth is, if you are just regurgitating someone else’s work and replacing 1 or two words, then you are going to hit a wall.

Google gets wise to Near duplicate content

Bill Slawski of SEO by the Sea, keeps an eye on current patent applications coming from the major search engines. While his writing give me a headache sometimes trying to understand all of the technical aspects of the patents, the reality is that Google is implementing more ways of detecting duplicate and NEAR DUPLICATE CONTENT. The reality is that Google is keenly interested in refining search to relevant results, and if your content is near duplicate, and not unique, it’s not even worth Google’s time to display.

Content Writing Advice, Matt Cutts, and the thrill of competition…

I “Destroyed” Matt Cutts!

Content Writing Advice

Well….By “Destroy” I mean out ranked him on a term “Content Writing Advice” that nobody really looks at…

…and he hasn’t even written a specific post about content writing advice…

…and he most likely doesn’t even realize that he did rank for that term…

Actually, I know that this is a temporary spot in a long standing race for ranking in the term Content Writing Advice, and I would like to give due credit to the blogger who started the friendly little seo competition surrounding the content writing advice keywords. It has brought a large measure of inspiration and direction to this blog, and has often inspired and spurred me on to be far more active in my content writing.

Create Hierarchy in your Content Writing: Header Tags

Let your visitors know whats important

When website visitors (and search engines) arrive on your page, they are going to immediately try to assess the most important topics on the page, and if they match up with what they are looking for, they will continue reading your text. The best advice I can give you for writing your content is to use your header tags properly. Most web editors will let you enter these header tags, but you may need to switch over to your source code to add the tags properly.

Determine the what topics your page covers

At the top of your page, make sure your primary topic is set in an h1 tag, it is ok to adjust your css to compensate for the larger size it will make that text by default. As you write the rest of your page, break up your sub-categories by applying h2 and h3 tags to them so that those titles describe the content visually and make it easy for the site visitor to digest the different topics that you are discussing. Of course, your page content should all reflect your primary topic in some way, putting completely different topics on the same page makes it difficult for both visitors and search engines to determine what you are relevant to.

Making Content Count – Blog Vs. Website

I wanted to get a discussion going about this topic, because I think it could be really important for site owners. Blogs are a great way to get lots of fresh content out on a daily basis through an easy medium. However, the more time you spend blogging, the less content writing you do for your website. Editing your site pages definitely takes more consideration, as you have to consider layout, presentation, and call to action on every page you add (or at least you should be!)

So the question is, blog or write for your site?

- Side question, if you do have your blog as PART of your site, like blog.soandso.com, does the weight of the content added there get valued towards your overall value? I believe it may, but I think it’s a good question to put out there.

Content Without Purpose

When you are content writing for you site, you do need to keep in mind the user freindliness of your website. I read this great article about usability that gave an analogy of a restaurant that did tons of advertising but didn’t reap the benefits because their restaurant wasn’t quality.  

Write the content for your website in a way that is going to satisfy the people who read it. Filling pages with empty words that happen to match with your keywords will be much less successful than useful information that is relevant to your clients needs. 

Don’t focus on your rankings because you will become obsessed, checking other peoples sites and wondering why they are ranking higher. Take that energy and devote it to writing relevant website content! When you have quality information that converts visitors it is far more valuable than just sheer numbers.

Deconstructing the concept of “Under Construction”

an under construction IconI was assisting a client in moving their content from one company to another, and they had added an under construction page, and put up an icon like this to make people aware.

I think that the “Under Construction page” should become a thing of the past. I think that putting up the under construction page forces Google, Yahoo and MSN to drop all of the links it had to all of the internal pages of your site. This could set you back greatly because GYM will check the site less for new content if it thinks that there is no content there and it will take longer once you remove the under construction page to re index and rank your site.The primary fallacy of an under construction page is the idea that websites are like traditional buildings. When a building is under construction it is of no use whatsoever, however even a fledgling website, if done with thought, can be useful to visitors even if it doesn’t have every thing the creator imagined. Aside from the icons looking like they came from the 90′s dot com bubble, people can of course tell that site isn’t complete.

As a site owner, you should know that Google doesn’t like “stubs” or placeholder pages that have little or no content. The best way to build your site, is to build it page by page, and publishing when it is filled out. This isn’t to say you can’t add embellishments, or more pictures later on. Ditch the cheesy gif files, and remember that Rome wasn’t built in a day and neither was any good website.

Website Doldrums: the flat horizon.

On a sailing ship, you could only make progress when there were winds of blowing into your sails pushing you over the horizon. In a storm, huge gales could launch you miles off course or push you quicker towards your goal. Hundreds of thousands of sailors have died over the years from these storms. But worse than the storms are the doldrums that follow. Flat seas, with no wind… stranding you in a desert of undrinkable water.
The journey you take on your website can be similar. Creative winds push you in the direction you want to go, and uncontrollable storms may sweep across the electronic seas. The most difficult part is waiting out the website doldrums. You’ve already added your content, got your inbound links, reviewed your meta tags and feel like you’re ready for business. Then nothing happens… You check your stats…. and the odd visitor here,a keyword there… the trickle of traffic is nothing more than a ripple in your sails. You check you stats Google Sitemap account, check your stats again….

The important thing to do when you’ve hit that wall, is to just keep on making small improvements on your site. Add subtitles to your pictures. Adjust your alt text on your pictures, add a bit more content to your homepage. Just hang on, the wind will come sweeping into your mast soon enough.

Websynthesis; growing a healthy website.

Planting a website Before you commit to planting a website, make sure that you have enough time to commit to the project. Without proper attention over time, your website, links and content will get stale and rot. A good amount of time would be an hour or two each week to make sure you get a successful and blooming website.

Choose carefully when you start out making your website, some breeds require far more skill and handling than others. I would encourage you to practice by making a social network site link Linkedin.com, myspace or facebook first. These are starter projects with all the tools you need already provided.

Once you’ve had a little bit of practice, take a good long week thinking about what kind of output you want from your site. Just something pretty to look at, an annual website, like for a festival or event, that has it’s season and is done with?Or do you have something in mind that will be perennial and will have interest again and again. Are you looking for something thats just for looks or do you want something that will produce for you?

When you’ve decided the type of website to plant, lay some ground work out first on paper for you to refer back to so you can keep track of your progress. Preparing the soil is very important and be sure to pick a domain name that has enough room in it for your site to grow roots and spread out in, domain names can severely restrict your sites ability to grow if chosen poorly.

A lot of websites whither under the glaring sun of GYM( Google, Yahoo, MSN), so make sure your site is prepared to handle the scrutiny. There is always a temptation to try out “secret tips and tricks” that are supposed to make your plant grow unnaturally fast, but these almost always have side effects and can kill your website.

When you know if you want a perennial or annual site, choosing hosting is much easier. If it’s cheap and easy then so much the better for your annual site. But if you’re going long term, then consider slightly more expensive hosting, because it will give you a better structure for your site to grow into.

Now that you’ve laid your ground work it’s time to dig into that soil and plant your site. There are two basic approaches to this process, either dig in and plant a massive bulb, that already has enough nutrients to burst forth quickly, or start with a smaller site that may need time to germinate. Naturally, your site won’t be basking in the warm glow of GYM for a while, as it germinates, takes root and sends up it’s sprouts. It’s easy to get over anxious in this waiting stage and you will find yourself religiously checking it’s beginning placement in GYM.

You can use many different kinds of links to fertilize your site. These will allow your roots to spread out evenly and their link love will get absorbed into your sites overall quality. Beware, because alot of links aren’t fertilizer, they’re bull sh*t that you’ll have to pay an arm and a leg for and will have no benefit for your site whatsoever. Choose quality inbound links, from social networks, other local website growers, or from directories. The best being a combination of all three kinds of links, these will help your site flourish under GYM.

Once your site is sprouting, it will be up to you if you want to pay for miracle grow, because pay per click can be expensive over time. You can also use way to much of it and waste your investment very quickly.

Tend to your site, check it’s roots and you’ll most likely want to encourage branches on your site. These branches may come off on different topics, and will give you more area for GYM to spread it’s loving glow over. Be mindful to trim and prune over time, because your branches may get too heavy and cause your site to tople over. Sometimes, you can graft on new branches that weren’t there initialy. Be careful when you do this that you aren’t stealing other peoples branches. This practice tends to fail as the branches have little to do with your original site and will wither under GYM’s Glare.

The more time you spend pouring your energy into the site, the more it will be watered and continue to grow. Once you energy mixes with the chlorophyll in your website and the warm glow of GYM, you will see the magic of Websythnesis. This combining of the site, your time and GYM will begin to produce fruit or flowers depending on your original choice. Keep the site fertilized, watered and it will flourish.

So… are you ready to get your hands dirty and start planting?

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