Case Study: Baby Steps

Well, after doing the basic setup of the client’s site in WordPress, it turns out they already had their email through Intuit, and will be using that platform for their site. So far it seems like an okay platform, and I don’t see any major hijinks from it so, whatever the client wants is fine with me there.

Google Local: Verifying 2 businesses at the same address and phone

Well it was less painful than I thought, but they want it postcard verified this time, and there was no option to do it over the phone. That means the ham Law Group will need to keep their eyes open for that tiny little Google Postcard that will be coming in 2-3 weeks. it’s a bit of a bummer that it takes so long, but I guess it’s a way to “vet” the business’s validity and I can’t think of a much better way myself.

Case Study Ham Law Group – Local SEO Campaign

Howdy ladies and gents,

I have decided that I will be chronicle all of the actions to build up their business that I take for them publicly,  listing all of my tactics, strategies and link building methods as I endeavor to take business that is completely unlisted online, and attempt to get it higher visibility on Google, Yahoo and Bing local search and get it’s new website some relevant rankings, traffic and client conversions.

The Client: Ham Law Group

Located in Downtown Riverside, Ham Law Group provides legal counsel for Bankruptcy, Family and Criminal Law cases. It’s sister company is Affordable Document Services, and it actually shares the same office space, which will make some aspects of local optimization a little bit more difficult. If you’re not aware, Google’s Local verifies businesses via phone number and address, so when I get to that step it should prove “interesting”.

Well, I hope that my open notes here will help others as they have already made me think a little more coherently about a long term strategy for Local and website optimization.