Case Study Ham Law Group – Local SEO Campaign
November 28, 2010 4 Comments
Howdy ladies and gents,
I have decided that I will be chronicle all of the actions to build up their business that I take for them publicly, listing all of my tactics, strategies and link building methods as I endeavor to take business that is completely unlisted online, and attempt to get it higher visibility on Google, Yahoo and Bing local search and get it’s new website some relevant rankings, traffic and client conversions.
The Client: Ham Law Group
Located in Downtown Riverside, Ham Law Group provides legal counsel for Bankruptcy, Family and Criminal Law cases. It’s sister company is Affordable Document Services, and it actually shares the same office space, which will make some aspects of local optimization a little bit more difficult. If you’re not aware, Google’s Local verifies businesses via phone number and address, so when I get to that step it should prove “interesting”.
Well, I hope that my open notes here will help others as they have already made me think a little more coherently about a long term strategy for Local and website optimization.
This is a great idea J. Collaboration and the open discussion of techniques and methodologies is what the web was founded on.
My only critique on this entire endeavor would be that the design elements on the calls to action (right side navigational elements) do not really match the company brand.
Keep us posted!
Thanks Allen, I hope that we get this rollin’ with good feedback.
I agree that the CTA doesn’t really fit- To save time and compensate for my lower photoshop skills I use a nifty site IMO http://www.mycoolbutton.com – Those are really just place holders, and I intend to replace them and will update with a comment here when I do.
Ah, I gotcha. I use http://dummyimage.com/ for my placeholder graphics. Aside from development and design feedback I’m essentially useless. SEO is not my forte to put it lightly.
I just know that the CTA is the sine qua non of a quality page. Keep up the good work.
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