Don’t Underestimate Google Caffiene

So as you know, I’m putting my mouth where my foot is and going local in Diamond Bar. As part of that process I updated my meta-title and description. Now in my past experience, before the Caffiene update on Google, it was a crap shoot on how quickly Google would pick up the change and update the SERP, and adjust rankings accordingly.

I actually saw the update last night just 10 minutes after I changed my Title. What really fascinated me though was that I also immediately broke into the top spot for Diamond Bar SEO. Now I know that I’ve built up some authority over the years, this is a blog and not a static website, and that it’s not a competitive term by any means, but I think that SEOers who have been around for a while should re-evaluate their expectations when it comes to timelines and estimating when Google has recognized an update.