Creating Content for Maximum Impact

An Introduction to Psychology of Content
Guest Post by Amy C.

Content creation is one of the most dreaded aspects of existing online for majority of the internet business owners.  High quality content plays a crucial role in creating a successful internet business.   Poorly written content results in poor readership, and thereby, fewer sales.

Here are 3 wickedly effective techniques to create content in a way that instantly establishes the connection between you and the reader:

Start off with what your readers already knows.

Start with the familiar

Expand from there on to what they don’t know.   Milton Erickson, founding president of American society of clinical hypnosis, often lead his patients from what they know to what they didn’t know. This approach of presenting information increases your readers’ receptivity to your information and establishes a sub-conscious rapport between you and your readers.

Draw Out Your Readers

Well written content educates the reader by drawing the information out of readers mind.   Education originated from the Latin word “educare”, which means “drawing out from within”.  A story or a metaphor is perfect medium to let your readers “draws out” the information from their subconscious mind.  When you start telling the story or present a metaphor, the mind lets its defenses down and opens up.

Create “Aha” Moments

Valuable content is the content that creates “aha” moments.  It restructures and interconnects the existing beliefs and concepts.  When these concepts and beliefs integrate with an experience, it creates understanding.  Taking your readers to this point of understanding should be the ultimate goal of content-creation.  If you just leave your readers with insightful ideas, but don’t offer them any examples, their “aha!” moments never fully converge into an understanding.

Frame Your Content Effectively

Frame your Content

When content is presented with a well-designed frame, it becomes potent.   What the content is framed with decides the “stickiness” of the concepts presented in that content.  When you create content based on factors described above, your content draws your readers inside their mind and helps them absorb the information more effectively.

About the Author
Amy  C. is a consultant for a Phoenix Internet Marketing firm, Niche Solutions, LLC.  She is a full time business student as well as an entrepreneur in the niche of Tabletop fountains.  Amy invites you to browse her most recently launched collection of decorative solar fountains