What Does Your Site Need? Ask Your Clients!

As a website owner, small business owner, marketer it is often so very very easy to get wrapped up in interpreting “what your client wants” that you forget to access the best resource to answer that question: the client!

Bottled at the Source!

You’ve all done it…you stare at your Google or Raven seo analytics trying to figure out why your bounce rate is so high. You follow the click paths, create client funnels, follow referral sources, and pour over charts and graphs until your eyes bleed but you STILL can’t figure out why the client left the page. ..You’re missing the most obvious source of feedback! The purest source you can ask for is your client! They have a usually have a “pretty good grasp” on why they would want to visit your website, what they’d like to have as a feature, what web content they’d like to read and why they might not like your current site! So how do you tap this reservoir of recommendations??

All You Gotta Do Is Ask Her Nice

Here’s my recommended tactic that you can use to get feedback from your clients to discover problem areas, services you don’t offer and type of content people are looking for. A simple interview.  First, Jot down a set of questions like:

• What would you expect to see on a site for (insert industry here)
• Is there any services our business can do for you online that would make you more likely to be our client? Like Schedule appointments?
• Do you have any unique ideas that would be neat to see on our website?

Second, is to set the client at ease first after approaching them for the survey. Perhaps a cup of coffee or a soda or if you’re a restaurant treat them to a free meal (you’ll definately make a bigger return on the investment of a single meal).

Lastly, make them feel like they’re special, and that their feedback matters deeply(which it should!). The  benefit from this tactic is that beyond drawing out some possibly new ideas, or reinforcing your current methods,  it will make an impression on that person! That additional level of contact could lead to word of mouth advertising as they tell their freind about their experience. If  your lucky, and the person is web-savvy then you could even garner a Yelp review, a blog post, tweet, facebook post or myspace comment about it as well!

Have you used this method to get feedback? Do you have some tips to making it go smoothly? Please feel free to share!

BTW:

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