Youtube users are not poor teenagers
August 8, 2008 Leave a Comment
YouTube Video Audience has deep Pockets
If you thought that video websites were only visited by bored, disillusioned youths in America, then the recent 2008 stats from Youtube should open your eyes!
The virtual audience actually has the highest percentage of users making an annual income of $50,000 – $74,999 annually, with 27 %. Even more surprisingly, nearly half of Youtubes users have an annual income that actually exceeds $75,000 dollars!
Adjusting Marketing to address your Audience
The numbers are there, America is becoming more and more enveloped with video, and websites that ignore this type of content for their site are losing out on a huge piece of the pie. As a site owner here are some quick ways to get into video
- Film a product introduction for your site
- Produce helpful tips for your industry
- Cover an industry event like a convention or meeting
There are a variety of hosting platforms that are free to use, and embed into your website. You could use Youtube, Vimeo, or Viddler. However, if your video is quality and you want to get the biggest splash, then I recommend using http://www.Tubemogul.com where they syndicate out and track your video across a wide number of platforms. You of course can choose which platform you grab your embed code form, but this method will get your site out as far as possible. Natually you are also going to want to follow some good content writing and seo advice!
