Treat Pictures like Visual Content

Don’t let your Images become a messy pile

Utilizing Images to Enhance your website content

There are many different types of content that people could be looking for online. People looking for the same subject are often going to be searching differently if they want to see different types of site content. With Google’s Universal Search playing a larger and larger role to accomodate these different types of searches, you need to make sure that you are incorporating media properly in your page content. In the Google Webmaster chat about Optimizing Images for Search it became clear that the context of the image is used to help determine it’s relevance to a keyword. So, as you add content to your site, make sure your images aren’t just piled up, and thrown willy nilly about the page. Your images should align with the content to further the message. No one wants to read through blocks of text with no relief. Additionally, that content you’re adding has it’s Alt text(title) description, so that Google can see how that image lines up with the information being conveyed in the text itself.